RNA Studio develops websites using a process that feels more like art making than design. Projects are guided by inspiration from client stories and organized by goals and milestones rather than a typical project plan.

Websites are developed for clients who are looking to satisfy a vision, and they fall into three groups.

The first group is exacting and sophisticated. They want function and beauty in a neat package.

The second group wants cool, fun, and exciting. They want their website to reflect their character, to stand out in a fun and memorable way.

The third group wants it all.

RNA Studio designs websites that may be big and complex yet are easy to navigate, that may feel surprising or look out of the ordinary yet are welcoming, and that are always functionally rigorous and aesthetically refined.

Planning and design are treated as creative activities and the client is guided through an itinerant process based on 10 years of experience. Milestones are used to evaluate progress and formal client sign offs of work at key intervals create respect for the process by giving weight to decisions. All possible care is taken to ensure that short and long term goals of the project are met.

RNA Studio Website Process

Download a handy PDF document that described the process in detail and answers many common questions about developing a website. The list and explanations of typical steps will help the client make better decisions throughout the project because the effects of those decisions can be placed in both the immediate and longterm context.